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A caring expression, a touching moment, an enchanting interaction… all these transform like threads weaving into the unique story of each family.

Aiming to unite and to convey the loving thoughts among families, Lee Kum Kee Family Foundation and The Hong Kong Federation of Youth Groups (HKFYG) co-organized “Generation Love, Animated Heart - Loving Family Animated Card Design Competition” to invite families to create multimedia greeting cards to emphasize and promote the importance of “Family Caring, Communication and Cohesion” among the general public.

Highlight Video

Loving Family Animated Card Sharing Platform

"Generation Love, Animated Heart - Loving Family Animated Card Design Competition" Website
Groups and Criteria of Entry
Animation Requirements
Plentiful Awards
How to Join

Groups and Criteria of Entry

Primary Group: Local students at primary 4 to 6 (in 2016-17 school year)
Family Group: Public aged 6 or above with an immediate family member
Open Group: Local students at secondary level or public

Animation Requirements

Theme: “Family Caring, Communication and Cohesion”
Duration of animation: 15-60 seconds
Animation Format: SB2 (Scratch 2.0 file format)
All participants have to choose one of the categories below.
・ "For Parents"
・ "For Grandparents"
・ "For Siblings"

Plentiful Awards

Primary Group and Family Group (For each category):
Gold Award : HK$5,000 cash prize and trophy
5 Finalist Awards: HK$2,000 cash prize per award

Open Group:
Gold Award : HK$15,000 cash prize and trophy
Silver Award : HK$12,000 cash prize and trophy
Bronze Award : HK$8,000 cash prize and trophy

School Award:
Gold Award: HK$10,000 cash prize and trophy
Silver Award: HK$8,000 cash prize and trophy
Bronze Award: HK$6,000 cash prize and trophy

Voting Award:
Voter’s Favorite Animated Card Award: HK$5,000 cash prize
Voting Audience Award (20 max.): HK$100 gift voucher

How to Join

Step 1: Registration
Complete the entry form 24 Feb 2017 to receive a confirmation email with Participant Identification Number from the Organizer.

Step 2: File Submission
Save the completed Scratch 2.0 project into a SB2 file, named the file as Participant Identification Number.
Email the file to with the topic line "Loving Family Animated Card Submission (Participant Identification Number)",before 10 Mar 2017

Learning through Engineering, Art and Design, The HongKong Federation of youth groups
Address: Room 211, 2/F, Lakeside Two, East Wing Phase Two, Hong Kong Science Park, Pak Shek Kok, N.T. Hong Kong

Hotline: 3106 0600
Fax: 2565 8345