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"The Pledge of Generations of Love" project is co-hosted by Lee Kum Kee Family Foundation and Golden Age Foundation.

This project is to impart general public with message of love from generation to generation. It aims to encourage individuals in society to manifest love through actions in daily family lives. By using intergenerational activities, family ties can be strengthened; unity among members can be increased; integration of all ages and generations can be motivated. It is here that the theory of "Prevention before sickness" will be brought up to promote Healthy Families. Through the potentials of such families, a harmonious society can be built.
Target Audience
Scope of Services

Target Audience

toddlers, children, students of primary schools, secondary schools, colleges and universities, senior, members of the public and their family members


- Training of Cross-Generation “Companion” Volunteer Teams
- Life and death education activities
-Thank You for Your Love - Life Album making
-"Cross Generation Love" in 18 Districts
- Love Cohesion Day Family Outing
- Grandparent support workshop
- "Love Upload" competition

Scope of Services

Jan 2019 to Mar 2020

Golden Age Foundation
Address: 9/F Fortis Tower, 77-79 Gloucester Road, Wan Chai, Hong Kong

Tel.: 8102 1068
Program hotline: 9889 9218