"The Pledge of Generations of Love" project is co-hosted by Lee Kum Kee Family Foundation and Golden Age Foundation. This project is to impart to the general public the message of love from generation to generation. It aims to encourage individuals in society to manifest love through actions in daily family lives. By using intergenerational activities, family ties can be strengthened; unity among members can be increased; integration of all ages and generations can be motivated. It is here that the theory of "Prevention before sickness" will be brought up to promote Healthy Families. Through the potentials of such families, a harmonious society can be built.
The tension between the mother-in-law (or father-in-law) and daughter-in-law, different parenting methods in two generations of parents will lead to intergenerational conflicts easily. This affects the individual's mental health and family functions. The “Education Project for Multi-generation families” project has been implemented for three years and has successfully assisted multi-generational families to establish positive harmonious relationships and arouse the community’s awareness. In view of this, the Lee Kum Kee Family Foundation once again sponsored the Hong Kong Family Welfare Society to continue this project. It hopes to deepen and promote harmonious intergenerational family relationships through the establishment of multi-generational family education research.
The Lee Kum Kee Family Foundation organizes Loving Family scriptwriting competition to promote happy family relationships. The public are invited to submit short film screenplays based on the theme of “Spending quality time with family”. The "Best Screenplay" award-winning work will be made into a short film and shared on social media to promote the family health value, happy family relationships, and social harmony. Online application form and submission (ended on October 31) Script Template (click here)
Family health has a positive impact on a harmonious society, and children are the future of society. The healthy growth of children is closely linked with good family relationships. Spending more time with children and enjoying happy time with each other helps strengthen mutual attention and connection. To promote Happy Family Relationships, the Lee Kum Kee Family Foundation organizes Loving Family Children Song Composition Competition. We hope to through the creativity of the music creators to compose the melody and lyrics with the family value, spending quality time with family. Through the children's songs as a medium for inculcating family health value from childhood and promoting social harmony. Enter the competition website
Loving Family: Cross-generation Reading Campaign has been launched for a year. The concept is recognized by all kindergartens and we succeeded in bringing the message to home. To extend the project and continue promoting students to understand more about their grandparents through stories and pull closer the relationships between three generations, Foundation supported the project again and try to build the belief further in school lives and academic curriculum. Evaluation Report 2016-2017
There are 40 thousand skip-generation families in Hong Kong (HKBU, 2010). Many of the grandparents-as-parents in these families are under high stress. Because of this, the Evangelical Lutheran Church of Hong Kong is funded by the Lee Kum Kee Family Foundation. In October 2018, a one-year project of "Grand Support – Support Service for Grandparents & Community" will be launched. Through Grand Club, workshops and other programmes, to further strengthen grandparents' confidence and establish a network of peers so that they can get mutual support and positive change. Besides, practical wisdom is accumulated in the project and shall be shared among the field of social welfare and the general public by publication and short film. Awareness of the issue will be raised and hence attract more supports.
A nuclear family is formed by two loving individuals. In additional to understand and improve marital relationship, in-laws relationship is also a core subject lead to most discussion. Many studies have found that stress-law marriage or relationship can be an obstacle to establishing a harmonious family. With the next generation arrives, parent-child and grandchild relationship also bring new impact and challenges for the family members. Many women, and other members, feel the pressure and stress when getting along with in-laws and thus affecting the family harmony and personal mental health. In view of this, Lee Kum Kee Family Foundation funded the education project by Hong Kong Family Welfare Society from October 2015 for three years. The aim is to provide family education and support services to help multi-generation families establish a positive family harmony intergenerational relations, and to arouse the attention and awareness of needs of multi-generational family solidarity and inclusion. Project website Interview on CRHK Extended Reading: News 1 on Sky Post News 2 on Sky Post
A Family is like a piece of music. The notes played by each member become melody and chord that ultimately turns into a sweet song. Fundamental to the well-being of each of us, “Family” rightfully deserves its song. As a result, Lee Kum Kee Family Foundation and The Hong Kong Federations of Youth Groups Jockey Club Media 21 organised “My Family, Our Song – Loving Family Theme Song Composition Competition. The contest calls for music lovers’ creativity in song and lyrics writing to compose a theme song for the “Loving Family” Project. Through beautiful melody and lyrics, the contest aims to promote love and care, open communication and trans-generational harmony in the multi-generational family. To listen 20 shortlisted songs, please go to Website now. Highlight Video Shortlisted Songs Live Performance Highlight Video Press: Economic Journal Sing Tao Daily
This project provides counseling to promote family health and education to solve the problem, promotes family relationship in trans-generational families and brings awareness of the importance of maximizing the potential and strength of each generation in the trans-generational network.
The family is the backbone of society and to create a loving family takes dedicated effort from all its members. The Lee Kum Kee Family Foundation and HKFYG Jockey Club M21 are organizing the "Loving Family Short Film Competition - 1 Minute in 1 Day" to support this effort and to strengthen communication and cooperation within families. The competition invites teams of students and family members to make 1-minute films within a single 24-hour period, thus bridging the generation gap and strengthening family bonds. It is also hoped that this unusual experience will promote family harmony. Highlight Video To watch all the shortlisted videos, please go to advertisements now. Press： Sing Tao Daily