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Showing appreciation to family members through words of affirmation help to create a happy and harmonious environment at home.
To promote the family value “Words of Affirmation for Family” and happy family relationships effectively, Lee Kum Kee Family Foundation will co-organize with Wofoo Social Enterprises and The Boys’ & Girls’ Club Association of Hong Kong for a one-year campaign.

The video of Family Happiness Index Survey 2019 (5 love language as a communication tool)

1. Loving Family Children Song Composition Competition
Encourage the public to express their views on "Words of Affirmation for Family"through children song composition and educate children family values.
competition website

2. Loving Family School Project - Family Seeds Fund
Through the school's activities to promote happy family relationships, students can recognise positive family values ​​and build good family relationships with their families.
Project's details

The media coverages of "Words of Affirmation" Survey conference":

Press Release

家庭開心指數不跌反升 專家︰無包外來環境因素 (2019-9-3)

Sing Tao Daily

Sing Tao Education
家庭開心指數升 逾七成受訪者間中或從不表達愛(2019-9-3)

Hong Kong Economic Journal

Pneuma News
2019香港家庭開心指數上升 青春期遇上更年期 要懂得說「愛」(2019-9-3)

Parenting Headline
【幸福美滿】家庭開心指數6.89分 較去年微升 (2019-9-3)

Oriental daily
50%受訪者不懂向家人示愛 (2019-9-3)
家庭開心指數升 惟逾5成人不懂向家人表達愛意 (2019-9-2)