Showing appreciation to family members through words of affirmation help to create a happy and harmonious environment at home.
To promote the family value “Words of Affirmation for Family” and happy family relationships effectively, Lee Kum Kee Family Foundation will co-organize with Wofoo Social Enterprises and The Boys’ & Girls’ Club Association of Hong Kong for a one-year campaign.
1. Loving Family Children Song Composition Competition
Encourage the public to express their views on "Words of Affirmation for Family"through children song composition and educate children family values. competition website
2. Loving Family School Project - Family Seeds Fund
Through the school's activities to promote happy family relationships, students can recognise positive family values and build good family relationships with their families. Project's details
The media coverages of "Words of Affirmation" Survey conference"：